Challenge: Dentistry is Stuck in the 80s
The digital age has made it possible to book restaurants and flights directly from a mobile phone, but the dental industry has yet to adopt the same convenience for patients.
That’s why Dr. Benjamin Turnwald says, “From a management standpoint, dentistry as a whole is somewhat stuck in the 80s.” Even in 2023, patients are still stuck waiting on the phone book and showing up 15 minutes before an appointment to fill out paperwork. “Everything’s just really clunky.”
When Dr. Turnwald purchased his practice in Schaumburg, IL from a seasoned dentist, he knew he needed to create a frictionless patient experience to schedule an appointment, fill out paperwork, and ensure they show up to the office for their visit.
Solution: A Patient Journey for This Generation
“Even though there are a lot of different technologies out there, they all have to be piecemealed together to create that streamlined patient experience,” but NexHealth is the only solution that automates Dr. Turnwald’s entire patient journey from appointment booking to collecting reviews.
This is how it works:
1. Schedule an appointment
With NexHealth Online Booking, patient can book an available slot from Dr. Turnwald’s website at any time of the day. Because NexHealth syncs with Dentrix in real-time, once the patient selects a time, the appointment instantly appears on the office calendar.
2. Add a deposit payment to Online Booking
To avoid no-shows, Dr. Turnwald uses NexHealth Payments to collect a $50 deposit from patients to book an appointment online. “Because we require a credit card to hold the appointment for new patients,” says Dr. Turnwald, “we get zero no-shows from our online booking patients.”
3. Automate appointment reminders
Automated Reminders are sent to patients two weeks, two days, and two hours before an appointment that include their digital forms to ensure they show up and can be seen quickly.
4. Send a review post-appointment
After the appointment, a message is automatically sent to the patient to leave a review. NexHealth syncs with Google to push positive online reviews directly to Dr. Turnwald’s business account.
Results: Patients Book Online and Never No-Show
With 100+ Google reviews and an improved online presence, Dr. Turnwald sees 15 more online bookings a month. “We could have lost those patients otherwise because if the only option was to call, they probably would never have called,” says Sarah Sherry, Marketing Director of Benjamin Turnwald Dentistry.
But more impressively, they saw 0 cancellations and no shows with all those new patients because of Online Payments. When patients schedule online, they are automatically sent a link to put a credit card down on file to secure that online appointment.
“When we first started, patients were booking online then not showing up to the appointment,” says Sarah, “and the second we added the commitment with a credit card using NexHealth, there's hasn’t been a single no-show since then.”