With NexHealth's integrated text and email marketing tools, sending personalized patient campaigns is easy and efficient. Research consistently shows that email marketing delivers an unbeatable ROI, with a recent study finding that email creates $38 in revenue for every dollar you invest.
Click through each step of the patient journey to see what a modern experience looks like
When should I reach out to patients with email or SMS/text messages?
Sending out practice marketing messages on a regular basis is part of an effective patient communication strategy. A monthly or biweekly newsletter is a good cadence to start with, and you can always increase or decrease the frequency of your secure communication from there. In addition to newsletters, send out text or email marketing messages when you’re launching a seasonal promotion, on a patient’s birthday, or when you have an update or specific aftercare instructions to share. Explore our patient messaging templates here.
How can I use email and text messaging to grow my practice?
Patient communication is the #1 most important thing for patient retention.
NexHealth allows for unlimited customizations to dental marketing messages, meaning you can automate and personalize your patient communication strategy across multiple channels. You can automate email and text message marketing strategies to include a regular newsletter cadence, raising awareness around new services and offerings, or personalized patient messages that offer unique promotions, i.e. birthday discounts, seasonal service offerings, or personalized discounts just for being a valued customer.
With over 75% of people saying they’d enjoy receiving text or email messages from a brand they’ve opted in to, email and SMS dental marketing messages should be an integral part of your patient engagement strategy.
To improve the patient experience after an appointment, send follow up messages about treatment, at-home care, and preventative health to show ongoing concern for your patients’ health.
Will an email and text messaging solution increase patient satisfaction?
Yes! People don’t like to feel confused or in the dark about their health. When they book an appointment with your clinic, they want to be treated with empathy and thoughtful attention.
Receiving text and email marketing messages makes it easier for patients to engage in their healthcare and take a more proactive role in their wellness plan. Email marketing for dentists also encourages patients to make appointments and further connect with practice staff, which all play a role in building a strong affinity with your dental practice, leading to an increase in patient satisfaction and retention.
How can I use email and text messaging to improve the patient experience?
Text and email marketing is a popular form of communication, and one that engages patients where they are. Many patients, especially younger patients, prefer communication via text or email and are more likely to engage with the channels they’re already comfortable with. Dental marketing messages also provide patients with another point of engagement with your practice staff.
Your patients aren’t the only ones who will benefit from text and email marketing messages though. Your front office staff will also appreciate the increased efficiency, since NexHealth allows you to automate your dental marketing messages, making it more efficient (and convenient!) for practice staff to manage, allowing them more time to focus on improving the in-office patient experience.