If 90% of patients start their search for a local dentist online with Google, how are they going to book an appointment if your office doesn’t show up in the patient's search results?
The best way to rank at the top of Google and have great SEO: Positive 5-star reviews.
Beyond the Google SEO algorithm, social proof is powerful. It’s how we all make decisions about who to trust. Today, patients read an average of 10 reviews before selecting a provider, and these are the #1 factor influencing a patient’s decision to book an appointment.
That’s why Dr. Williams, owner of Pinecrest Dental says, “Having bad reviews today is probably one of the worst things. Without good reviews, 80-90% of the patients will not choose your practice. Bad reviews are detrimental to slowing down patient flow faster than anything else.”
For most practices, getting consistent positive reviews is difficult. Upon opening Pinecrest, Dr. Williams' team struggled to collect Google reviews because their team was stuck manually texting hundreds of patients for reviews which was far too time-consuming and unsustainable.
So, Dr. Williams selected NexHealth to automate the review request process. “As soon as patients leave, they get a notification from us to leave a review.”
At the end of each day, NexHealth reads Dr. Williams’ appointment list and automatically sends a feedback survey asking them to rate their experience on a scale of 1 to 5.
If a patient leaves a positive review, the reviews will be directed to Pinecrest’s Google business page.
However, if a patient leaves 3 or fewer star reviews, the patient is asked to leave feedback privately. That way Pinecrest’s office managers, Ivonne Olivas and Alexandra Erickson, will see the review in their NexHealth dashboard and address the feedback in a direct conversation with the patient.
“NexHealth helps us get patient reviews without us having to ask. It saves us 2-3 hours a day, so we can better focus on our patients and patient experience,” said Alexandra Erickson, the team’s office manager.
With NexHealth, Pinecrest Dental has received 5-10x more monthly reviews on Google. Dr. Williams said, “We even see reviews come through during the weekend which is motivating for the team to see their names mentioned.”
To date, Pinecrest has received over 250 Google reviews with NexHealth to boost its reputation and improve its SEO in just 6 months.