State of Dental
It’s no secret that the past two years have disrupted the healthcare industry. Waiting rooms sat empty. The number of appointments dropped. People stopped coming for bi-annual cleanings. Pandemic driven disruptions altered almost every institution, but perhaps none more than healthcare.
Every single person on the move will be looking for a new dentist
This is The Year of the Patient
We surveyed nearly 1,300 dental professionals
to understand their 2022 priorities
Throughout the State of Dental 2022, we’ll examine:
- 2022 Priorities for dentists, owners, and office managers
- How practices are prioritizing growth objectives and spending
- How dental practices are leveraging technology to connect with patients
After reading the report, you’ll have an understanding of:
- Why dentists are so optimistic about increased patient volume
- The differences in strategies for high-patient-volume (HPV)and low-patient-volume (LPV) practices
- A framework for evaluating dental software
- Where you’ll see the best returns on tech and marketing investments
This is The Year of the Patient
1,271 responses informed the survey
The survey was completed by dentists, practice owners, office managers, operations, marketing, and others.
Daily patient volume by practice
Throughout the report, we’ll be breaking out trends by Low Patient Volume (LPV) and High Patient Volume (HPV), so you can compare the difference in strategies deployed by practices on the opposite spectrums of daily patient volume.
Dental practices are optimistic
When asked “What is your expectation for patient volume in 2022?"
expect to have similar or greater patient volume than pre-pandemic levels
believe their patient volume will continue to be less than it was pre-pandemic
Customer satisfaction is priority
Survey respondents were given a list of objectives for 2022 and asked to assign a score from least to most important. The #1 response by a wide margin was:
Online booking will become the norm
Online booking was seen in our survey as
the second most impactful method for growing a business.
Scheduling is one of the most time intensive areas of the dental office
More than 40% of dental practices spend 3+ hours managing the schedule per day.
Four “dealbreakers” of dental software evaluation
When given a set of criteria to rank priorities in dental software purchasing decisions, these four criteria scored a 4.3/5.0 or higher in importance:
Patient experience software lags in adoption
Low patient volume practices can get away with manual processes, but the highest performing practices are making increased investments on marketing spend and process automation.
Only 50% of practices use patient experience software to help manage time intensive tasks
Poor customer service and support is the #1 reason why dentists change software providers
When asked “What would cause you to change your dental software partner?” The #1 response by a wide margin was:
Social media is the top way practices plan to grow in 2022
When asked “How do you plan to grow your practice in 2022?” respondents signaled out Social Media, using online scheduling, and adding more services or products.
services or products
Read the full report
For an in-depth look at all the rankings and results, be sure to check out the full State of Dental '22 report.
Additional topics included in the full report:
- Breakouts of responses by High Patient volume and Low Patient Volume practices
- Full scores and stack rankings for each category
- Marketing budgets by patient volume and where spend is being allocated
- Top PMS systems used by practices
- Cancellation rate averages and strategies for improving seat occupancy