Dental Digital Marketing
Guides
ABELDent
ABELDent
AdvancedMD
AdvancedMD
AestheticsPro
AestheticsPro
CS OrthoTrac
CS OrthoTrac by Carestream Dental
CS WinOMS
CS WinOMS by Carestream Dental
CareCloud Charts
CareCloud Charts
Carestack
Carestack
Carestream Care Management Platform
Carestream Care Management Platform
Cerner PowerChart
Cerner PowerChart
ChARM EHR
ChARM EHR
ChiroTouch
ChiroTouch
Cloud9
Cloud9 Ortho
CureMD
CureMD
Curve Dental
Curve Dental
DOX Pedo
DOX Pedo by KSB Dental
DentalVision
DentalVision by Henry Schein
DentiMax
DentiMax
Denticon
Denticon by Planet DDS
Dentrix Ascend
Dentrix Ascend by Henry Schein
Dentrix Enterprise
Dentrix Enterprise by Henry Schein
Dentrix
Dentrix by Henry Schein
Dolphin
Dolphin by Patterson Dental
EZDental
EZDental
Eaglesoft
Eaglesoft by Patterson Dental
Easy Dental
Easy Dental
Elation
Elation
Epic Systems
Epic Systems
Fuse
Fuse by Patterson Dental
Greenway PrimePatient
Greenway PrimePatient
Healthie
Healthie
Internally made EHR
Internally made EHR
Jane App
Jane App
MDLand iClinic
MDLand iClinic
MOGO
MOGO
MacPractice MD
MacPractice MD
MaxiDent
MaxiDent
Medical Manager
Medical Manager
Medisoft Clinical
Medisoft Clinical by e-MDs
Meditech EHR
Meditech EHR
ModMed
Modernizing Medicine
NexTech Practice
NexTech Practice
NextGen Enterprise
NextGen Enterprise
NextGen Office
NextGen Office
OfficeAlly
OfficeAlly
Open Dental
Open Dental
Open Dental Cloud
Open Dental Cloud
Ortho2 Edge Cloud
Ortho2 Edge Cloud
Other
Other
PBS Endo
PBS Endo
Practice Fusion
Practice Fusion
Practice-Web
Practice-Web
PracticeWorks
PracticeWorks by Carestream Dental
QSIDental
QSIDental by NextGen Healthcare
Sensei
Sensei
SimplePractice
SimplePractice
SoftDent
SoftDent by Carestream Dental
Sunrise Community Care
Sunrise Community Care by Allscripts
TDO Software
TDO Software
Tebra
Tebra
TherapyNotes
TherapyNotes
Valant EHR
Valant EHR
Veradigm Enterprise EHR
Veradigm Enterprise EHR
Veradigm Professional EHR
Veradigm Professional EHR
WaveOrtho
WaveOrtho
WebPT
WebPT
athenahealth
athenaClinicals by athenahealth
drchrono EHR
drchrono EHR
eCW
eClinicalWorks
iCanNotes
iCanNotes
iDentalSoft
iDentalSoft
topsOrtho
topsOrtho
Winter 2025 Release! New features to enhance productivity, profitability, & patient satisfaction
See what's new
Webflow Homepage
See Demo
Products
Scheduling
Get new appointments and fill last-minute openings
NexHealth Scheduling Widget
Communications
Automate texts and emails to fit your workflow
NexHealth Communications Widget
Forms
Never scan paper forms again
NexHealth Forms Widget
Payments
The fastest way for patients to pay 
NexHealth Payments Widget
Insurance
Verify insurance eligibility in seconds
Powered by the NexHealth Synchronizer
Scheduling
Online Booking
Syncs directly to your health record system.
One-Click Recalls
The easiest recall booking experience takes just one click.
Waitlist
Fill last minute openings with Waitlist.
Communications
Messaging
Stop leaving voicemails. Start sending texts.
Campaigns
Your practice is a business. Market it like one.
Reminders
Eliminate patient no-shows.
Reviews
Turn every visit into a 5-Star Patient Review.
Forms
Forms
Never scan paper forms again.
Payments
Payments
Faster payments you can bank on.
Verification
Verification
Verify insurance any time you need to confirm coverage.
real-time online booking
Built on the NexHealth Synchronizer

Digitize your patient engagement and auto sync data with the NexHealth Synchronizer

Resources
Resource Center
Company News
Guides
Customer Stories
Trending posts
How to Optimize Your Google Business Profile to Convert More Patients

Given that Google is most patients' first stop, optimizing your business profile is crucial for attracting and converting more patients. Here's how.

Best Email and SMS Dental Appointment Reminder Templates

Minimize no-shows with these email & SMS templates and unlock strategies to keep your calendar full.

Help Center
NexHealth On-Demand
What’s new
Setup
The Synchronizer
Communications
Messages
Campaigns
Scheduling
Waitlist
Forms
Payments
Verification
iPads
Analytics
Security
Helpful Links
Help Center
Careers
We're Hiring!
Integrations
Culture
API
FAQs
Refer a Practice
Customer Stories
See all case studies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Bastida Dental Group Saves $2k on Monthly Zocdoc Fees with NexHealth

After switching to NexHealth from Zocdoc, Bastida Dental Group is saving $2k a month just on new patient booking fees. See why they prefer NexHealth Online Booking.

Perfect Smile Dental Gains 35+ Monthly Google Bookings and 40% More Positive Reviews with NexHealth

Perfect Smile Dental Care partnered with NexHealth to create a digital patient experience that’s convenient from the moment patients find them on Google, leading to more than 35 new bookings from Google and a 40% increase in positive patient reviews.

Daily Smiles Dental Reduces Patient Cancellations with NexHealth Communications

Daily Smiles Dental overcame the challenge of poor patient communication methods that led to patient cancellations and no-shows. Learn how the practice implemented NexHealth to streamline patient communications and reduce cancellations.

Developers
Health Records API
Integrate with dozens of EHRs in 1 sprint
Pricing
Use Cases
How it Works
CASE STUDY
TrueLark selects the NexHealth Synchronizer API to integrate with health record systems
Documentation
Explore references and guides for developers
Introduction
Practice Overview
Scheduling
Practice Financials
Patient Communication
Guides
Changelog
Get API access
Create your free NexHealth Developer account
Pricing
Contact
Help Center
888-875-0851
SUPPORT@NEXHEALTH.COM
Log In
See demo
Get a Demo
"Hands down the best system I've used.
‍And I've used ‍at least 6 others." - Shaye, Falmouth Dentistry
See why Mid-Atlantic Dental Partners says, "NexHealth proves the value of partnering with best-in-class solutions."
‍
Resources
Popular
Guides
Customer Stories
Compare
Company News
Products
NexHealth Online Booking
Automated Reminders
NexHealth Messaging
NexHealth Forms
Waitlist
Online Payments
NexHealth Reviews
One-Click Recalls
Marketing Campaigns
Analytics
Health Records API
Title
artist
00:00
00:00
Title
artist
Resources
/
Guides
-
/
Instagram Names for Dentists: How to + Examples
+

Instagram Names for Dentists: How to + Examples

Boost your dental practice's online presence with catchy Instagram names. Discover unique ideas to stand out, engage patients, and grow your following today!

Visit Link To Learn More
NexHealth Insights
NexHealth Insights
Updated
March 28, 2025
Instagram Names for Dentists: How to + Examples
https://cdn.prod.website-files.com/62fb498ac6d6005848af0f22/6439bd49bec341c5823f8f3e_NexHealth-Blog_open_Graph-34.jpeg
Play Episode
Pause Episode
google podcasts logoamazon prime music logoapple podcasts logospotify logo
Product Used
No items found.
Table of Contents
heading h2 sadas d asa sdas das das das das d
heading h2 sadas d asa sdas das das das das d
See video transcript

Just like in real life, you want to be remembered by your name and known for the good work you do on social media. That means you will need a well-crafted Instagram username for dentists that is memorable and a content strategy that shows patients what makes your practice different in order to perfect your dental social media marketing plan and see more patients. In this article, we will walk you through the important aspects of Instagram for dentists in 2023, like:

  • Why marketing for dentists should include an Instagram Strategy
  • How to format your dentist Instagram name
  • How to choose the best dental Instagram name
  • 5 dental Instagram username ideas
  • Automatically generate a name with an Instagram name generator
  • ‍How dentists are using Instagram to see more patients

Why marketing for dentists should include an Instagram Strategy

It’s a visual medium to show off your practice

Instagram is different from Facebook or Twitter because it focuses on visuals rather than text and, according to HubSpot, an authority on all things marketing, businesses that focus on end results with their product or service are primed to be successful on Instagram because it is a visual showcase. That visual focus makes Instagram an ideal place for dentists to show off their work and their practice. A popular trend among dentists is to show before and after photos of teeth x-rays to highlight the quality of their work (more on this later).

Your patients already spend time there

Instagram is the second most used social platform, after Facebook. Its user demographic skews young, with 45% of users between the ages 18 and 44. Other notable facts include:

chart showing 71% of us businesses use instagram

Most importantly, patients spend time on the app every single day

"Users spend 30 minutes / day on the app engaging with posts"

How to format your own dentist Instagram name

Your Instagram username is your first chance to impress your audience. Whether you keep it simple with your name or come up with a creative handle that educates your user about what your page might be about, it has to be clear and easy to understand.

Here are some formatting tips that you can keep in mind when thinking about the best Instagram names for dentists.

1. Mention your Instagram name in the bio

Since your handle name will appear as one word, all in lowercase, it is important to rewrite it as separate words in your bio so that it is clear to your visitors that they have arrived at the right profile. Some users may also type your (practice) name as separate words in the search bar, since they may not know your handle name. So when they see that your handle name matches the name in your bio, they know it’s your profile. Aside from stylistic reasons, you should try to use proper case for easy readability as well.

{{36-social-posts="/resource-content-components"}}

2. Leave punctuation between words

Instagram allows you to use only periods (“.”) and underscores (“_”) for your Instagram name. Even though there is no right or wrong way to come up with a name for your Instagram handle, users find it easier to read a name if it’s broken up with punctuation. If your handle name is just your first name and last name or contains three or four words, make sure you add punctuation between each word to make it easier to read quickly.

3. Don’t make it too long

Instagram puts a 30 character limit on your name. You’ll need to do your best to come up with a creative name that fits within that character count. While you don’t have to use up all the space, you want to come up with something that speaks to your profession and is easy to remember. The longer your name is, the harder it will be to remember, so keep it short, simple, and to the point.

4. Keep it consistent throughout all platforms

Before you go ahead and finalize a name for your Instagram handle, make sure you check its availability on other social media platforms as well. Not only does it look professional having the same username consistent across platforms, but it is a great way to cross-promote your social channels. While you may feel overwhelmed thinking about creating content for all platforms, using the ‘Share to’ feature, you can create a 360-degree marketing strategy from day one.

How to choose the best dental Instagram name

When it comes to choosing the best dental Instagram name that will help you showcase your practice to potential patients even before they enter your office, there are some cardinal sins that you must avoid. To make sure you don’t make these errors, we’ll take you through the key points to keep in mind when coming up with a username.

1. Easy to spell

Even though you can use letters, numbers, and punctuation to craft your Instagram name, you don’t want to stuff it with overly complicated combinations. Your audience is not going to spend more than a minute searching for you on Instagram as they have numerous alternatives to choose from. By making sure your name is easy to read, comprehend, and recognize, you’ll make sure they choose you – and remember you and return later.

2. Speaks to your brand

You can keep it simple by just using your practice name so that your current patients and page visitors know who you are. Assuming that your practice name indicates what type of dental practice you are, even before your audience looks at your content, your handle name gives it away to your audience. Do your best to capture your brand’s tone and style with your name as well; if you are strictly business professional, you will likely want to use a similarly styled name, but if you are a bit more casual and laid-back, you can let your name reflect that.

3. Don’t hesitate to use the word ‘dentist’ or ‘dental’

Whether you are creating a professional account for yourself as a dentist or for your practice, the word ‘dentist’ or ‘dental’ is a great way to show up on the search results page. This takes the guesswork out of what your page is all about, giving your visitors an immediate impression to decide whether or not to follow you.

4. Embody an emotion

If you want to get a little more creative, you can tap into an emotion, a thing, or a feeling that your audience can relate to when they think of visiting the dentist or choosing to follow you. For example, someone who is looking for a cosmetic dentist may resonate with names like ‘Beautiful Smiles’ or ‘Perfect White Teeth’.

5 ideas for Instagram names for dentists

Coming up with Instagram names for dentists can be quite a daunting task, especially if you are new to the platform and are trying to build a following. The following broad themes represent the direction that you can choose to take to craft a username for your dental Instagram page.

Catchy dental Instagram name ideas

toothodare.podcast instagram page

To be able to stand out in the crowd, starting with a creative and catchy handle name is not a bad idea at all! You could think of a play on words that are related to the dental profession, or a pun or phrase that can be modified. Let us look at some examples below:

  • Tooth or Dare: tooth.or.dare | tooth_or_dare | toothordare | Check out toothordare.podcast!
  • Flossopher: your.flossopher | the.flossogram | Check out flossophy_ as well!
  • Just Floss It: dr.flossit | just.floss.it | Check out justflossit for a real example!
  • Word of Mouth: word.of.mouthdentistry | word_of_mouth | Check out wordofmouthdentistry to see it yourself!
  • Blonde and Toothy: blonde.and.teethco | blondetooth.company | Go see blondeandtoothy’s Instagram!

Instagram names for your professional dentist account

dryazdan instagram page

Using your name as it is or adding a word or a phrase to it to sell you as an expert in your field is also a very popular technique. Check out the following templates and examples of approaches taken by famous dental influencers:

  • Using your title and name: dr.name | doctor.name | Check out dryazdan and drbrianharris to see how it’s done!
  • Building your personal brand: smile.with.name | teeth_by_name | See smilewithcallie, flossinwithlauren, and teethbylottie for leading examples!
  • Using an alias: queen_of_floss | floss.boss | Check out drfloss or drteethboutique to see it in practice (pun intended)!

Instagram names that speak to your dental specialization

the braces guy instagram screenshot

Many dental professionals have seen tremendous value in reflecting their specialty in their Instagram name. This could be something as simple as your practice name, which may already have your specialization in its name, or something more creative to embody what you do.

  • Pediatric dental clinic: tooth_fairy | tooth.fairy.dental | toothfairy.dental | Check out toothfairyofwindsor!
  • Cosmetic dental clinic: sparkly.smiles | smiles_that_sparkle | Also note how drbilldorfman includes this distinction in his bio instead!
  • Root canals and surgical specialists: root_canal_pal | crown.specialist | Check out root.canal.gal and rootcanalspecialist for examples!
  • Orthodontist services: boss.braces | ortho.dr.name | Check out thebracesguy, preroorthodontics, and dr.courtney.ortho for great examples!

Instagram names that mention your dental qualification

connellydds instagram screnshot

Instead of just using your name as you would do for your personal Instagram profile, most dental professionals prefer adding their title or qualification to stand out as a professional account. By doing this, the users already know that they’ll find less personal content and posts that are meant to support the dental practitioner’s business.

  • Showcase your actual qualifications: name.dds | dmd_name | See connellydds, charlotte.etesse.dds, dr.ritadds to see how others have done it!
  • Distinguish your profession: name_hygienist | name.the.dentist | Check out hygienist_tiff, joycethedentist, thedentalassistantlife for examples!
  • Leverage your industry: name.family.dentistry | ortho.name | See brittanyindentistry, kriegerortho, familydentalcaregroup to see it in use!

Instagram names for dentists that highlight your personality

To create a perfect blend of personal and professional content for your dental Instagram profile, you can create a username that showcases one aspect of your personality along with your profession. This works more for your professional profile rather than your business account, which may well just be your practice’s name.

Your patients may like to get to know a little bit more about you outside of your profession, giving you the opportunity to break the monotony from posting just dental content. Below are some great examples to learn from, based on their different interests:

  • Parenting: the.dentistmom | dental.school.mom
  • Health: the.zen.dentist | fitlittlehygienist | dentalyogis
  • Humor: dentistry_humor | rockstar_dentist | singingdentist
  • Food & drink: thefoodie_dentist | thedentalwinegenist | sugarfixdentalloft

Automatically generate a dental handle name with an Instagram name generator

If you are struggling to come up with a creative name for your Instagram handle, there are name-generating tools that can help you with this. You are automatically presented with a wide variety of options to help you get thinking in the right direction and find a name that represents your brand.

  • SpinXO: To generate multiple unique username ideas on SpinXO, all you have to do is answer six simple questions about yourself and hit the spin button until you find a name that you like.
  • Nickfinder: This broad nickname generator lets you cycle through a wide variety of dentist names that can be used for Instagram. Simply generate new lists to see them five at a time.
  • BizNameWiz: Meant for finding a business name, this automatic generator can be a useful tool when searching for potential names to use for your Instagram account. Once searching a name, you can easily view available domains.
  • Lingojam: With a simple interface, Lingojam users just have to start typing words in the first box that represent their brand to see multiple username ideas appear in the second box.
  • Instagram Username Generator: Using artificial intelligence, Instagram Username Generator suggests names based on your input, after checking their availability on Instagram.
  • Weshare: Weshare is a free Instagram name-generator tool for your business that you can simply use by entering words and phrases that speak to your brand and clicking on the Generate button to reveal all your options.

‍How dentists are using Instagram to see more patients

Creating a brand that patients recognize to gain more online visibility

Giving your account some personality, whether through humor or honesty, is key to connecting with your audience. If people just wanted information, like the office phone number or hours of operation, they would turn to your website. Instagram is a place where you can establish a personal connection with your audience.‍

Let’s look at Dr. Amanda Seay, located in South Carolina. She has nearly 16,000 followers and over 350 posts. While her practice is featured in her bio section, the focus of the account is on her. Many of her posts detail her work, but some dive into her extracurricular activities outside dentistry.

doctorsey instagram screenshot

Image Credit: doctorseay on Instagram

You also have the option of creating a page that focuses on the practice rather than the practitioner. Central Ohio Oral Pathology does this with its account, which focuses on educational content. Most of its posts feature photos of issues inside people’s mouths. It’s not for those who get a little queasy looking at tongue burns and gum sores, but their page has 37,500 followers and gets 800-1,000 likes on a majority of its posts. By establishing themselves as experts through their account, they are earning credibility with their audience as go-to sources of information on dentistry.

centra ohio oral pathology instagram screenshot

Image Credit: central_ohio_oral_pathology on Instagram

Pages do not have to follow a certain mold to be successful. Just focus on content that shows off your practice’s brand, whether that’s silly or serious.‍‍‍

Converting Instagram views into new patients

With an online booking solution like NexHealth, patients can view open appointments in real time and book from any device. On the practice’s end, it’s a fully customizable tool that lets your office build a schedule based on your needs. You can personalize everything from appointment length to patient room.

You can link to NexHealth directly in your Instagram bio, so patients go straight from looking at content to booking an appointment, and you capture them before they get distracted. There are a few ways you can do this, including putting the link to online scheduling directly in your bio or using a service called Linktree to offer multiple links. Some dentists also link to their practice website, where the scheduling link is readily available.

An Instagram success story

Current and potential patients want the ease of booking where they are, on social media. Dr. Jennifer Plotnick of Grand Street Dental, built up her Instagram following over 11,000 followers. Her page consists of many before and after teeth photos as well as pots that show what her life is like outside of work, at birthday parties, and enjoying the winter snow. These photos all help her establish a personality and brand and are designed to get patients interested in visiting her clinic.

dental instragram pages screenshot

The most important feature she has is a link in her bio section of the profile that allows visitors to book appointments directly at her practice. Since using Instagram with a direct booking option, the practice has seen a 22% increase in patient volume in addition to a 157% increase in online appointments, generated from NexHealth’s one-click online booking. Instagram has been an invaluable tool in expanding her reach and patient base.

NexHealth_Online_Scheduling_with_Grand_Street_Dental_Instagram

NexHealth_Online_Scheduling_with_Grand_Street_Dental_Instagram

Leverage Instagram for Dentists in 2023 & Take Your Practice to New Audiences

Leveraging Instagram as part of your dental practice's digital marketing strategy can significantly enhance your visibility, connect you with potential patients, and provide a platform to showcase your expertise and services. Be sure to pick a great name, be consistent, and find ways to convert Instagram post views into new patients.

NexHealth supports your practice by offering a suite of digital tools like Online Scheduling that can seamlessly integrate with your Instagram, Facebook, and TikTok social media efforts enabling your dental practice to improve your brand visibility, patient engagement, and growth. Embrace the modern patient experience and let NexHealth assist you in creating an engaging, patient-centered online presence.

View customer stories
Transform Your patient experience with NexHealth
no
Demo Request
200
[Webflow] Demo Request - Global
Demo Request
Did you find this article helpful?
Thank you! Could you please explain why?
Product Used
No items found.
Table of Contents
Related Products
No items found.
Related Articles
How to Perfect Dental Social Media Marketing
Ultimate Guide to Improve Patient Acquisition & Retention
Instagram for Dentists: Ultimate Guide 2024
Summer Leader  2022
star iconstar iconstar iconstar iconstar icon
4.9/5
What is NexHealth?
Automate patient scheduling, forms, communications, and more with EHR-integrated patient experience platform.
Save hundreds of hours on monthly labor
Automate everything from signups to recalls
Easily setup 40% more appointments every week
Get a demo
Learn more
NexHealth Logo White
Copyright © 2025
CONNECT
888-875-0851
Twitter
Instagram
Contact Us
LinkedIn
Facebook
youtube-logo
Youtube
nexhealth support icon
Support
Learn how top practices retain happy teams:Download the 2024 State of Dental
Products
SchedulingCommunicationsFormsPaymentsInsurance verification
Features
Online BookingOne-Click RecallsWaitlistNexHealth MessagingMarketing CampaignsAutomated RemindersReviewsNexHealth FormsOnline Payments
Developers
Health Records APIDocumentationSign Up
Get Help
PricingSupportBlogHelp Center
Help Center
Help Center HomeCommunications
NexHealth On-Demand
Security
Analytics
Messages
iPads
Campaigns
Waitlist
Verification
What’s new
Communications
Setup
The Synchronizer
Scheduling
Forms
Payments
Helpful Links
CareersWe're HiringRefer a PracticeReviewsState of Dental 2024Practice Efficiency ScorePricingFAQ
Resources
Company NewsGuidesCustomer StoriesCompare
Legal
Website TermsWebsite PrivacyRefundsSMS Practices