In today's digital age, an effective digital presence plays a significant role in helping you build trust with patients. In a recent episode of the "How I Grew My Practice" podcast, Brian Leffler, the founder and owner of Modern Practice, shares his expertise on leveraging technology to build trust with your patients.
With a background in launching the West Coast market for ZocDoc and co-founding a medical marketing startup, Leffler understands the importance of personalization in the marketing space. He emphasizes the need for doctors to have hands-on marketing processes to better connect with patients. Join us as we explore Leffler's insights on building trust and personalization through marketing in the digital era.
According to Brian, building trust starts with three A’s: awareness, authenticity, and access.
The first step in building trust is making potential patients aware of your practice. “In the age of information, building trust starts with creating awareness,” says Brian, leverage social media and online platforms to engage with patients and showcase your expertise.”
Without visibility, it is impossible for patients to learn more about your services and feel comfortable seeking care from you. Leffler emphasizes the significance of utilizing social media and Google Business Profiles to boost awareness. Engaging with patients through social media platforms, sharing authentic content, and leveraging Google Business Profiles can help drive organic traffic to your practice.
Authenticity is a powerful tool for establishing trust with patients. Leffler suggests representing your practice or brand in a genuine manner to foster a connection. Avoid using stock content on your website, such as generic images and pre-written text. Instead, showcase real images of your practice, staff, and patients to provide an authentic glimpse into your environment. Investing in professional photography and creating a unique online presence will help patients relate to your practice and build trust.
Enhancing Access and Accommodation
In today's fast-paced world, patients expect convenience and accessibility. Leffler highlights the importance of offering patients easy access to your practice and providing accommodation throughout their healthcare journey. A strong Google Business Profile is essential, as it often serves as the entry point for patients searching for dental or medical services. Regularly updating your profile, engaging with patient reviews, and offering services and appointment scheduling options directly through the profile can significantly enhance accessibility.
Leveraging Modern Technology
"As people today were used to that modernization in every other industry, healthcare seems to be the one space that lacks slowest, lacks the most because it's so predicated on private practices,” says Brian.
To build trust, it is crucial to embrace modern technology and provide patients with a seamless experience. Leffler stresses the significance of using technology to streamline administrative tasks and enhance patient convenience. Leveraging automated reminders, online forms, and digital paperwork minimizes waiting times and improves patient satisfaction. By adopting technologies like NexHealth, healthcare providers can simplify the appointment process, ensure effective communication, and reduce no-shows.
“50% of your patients are never even going to go to your website, because they're looking at your reviews, your services, and your Google profile,” says Brian, “that’s why you need tool like NexHealth that allows patients to go right from the Google Business Profile to schedule that appointment.”
Trust is a fundamental element in the medical field, and employing effective strategies to establish and maintain it is essential. Brian Leffler's insights provide valuable guidance on building trust within the medical community. By focusing on creating awareness, embracing authenticity, and enhancing access and accommodation, healthcare providers can cultivate trust, attract more patients, and foster long-term relationships. Embracing modern technologies further streamlines the patient experience and reinforces their trust in the practice. Ultimately, these strategies contribute to the growth and success of healthcare providers in today's competitive medical landscape.